Hasif Ismail
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What If A Renegate Robot Menace Attacked Singapore?

Imagine a world where Singapore was attacked by an unknown AI robot menace. Does DSTA have the capabilities to defend us from such cyber attacks? Even with our defense systems, we need to eliminate the threat from ever coming back to haunt. 
Social activation for Defence Science and Technology Agency (DSTA) recruitment campaign.

Poll and Answer post for IG story

Full campaign video

Client: DSTA Singapore
Agency: Edelman
ECD: Sotomayor Omar
Art Lead: Khoi Phan
Art Director: Hasif Ismail
Copywriter: Xavier Tan