Lifebuoy Diagnosticker

Indonesia has one of the highest infant mortality rates in the world, with up to 1 in 10 children dying before the age of 5.

When a child falls ill in rural Indonesia, mothers face difficulty getting doctor access leading to entrenched beliefs of delaying doctor visits. Common illnesses that children under five experience, such as pneumonia and other high-fever illnesses, go undetected and turn critical without timely medical intervention.

With Lifebuoy soap in 7 out of 10 Indonesian homes and a symbol of health and hygiene in the country, we saw an opportunity to grow Lifebuoy from a hygiene brand to a proactive health management brand and empower Indonesians to have greater access and more authority as it relates to public health.

What if Lifebuoy transforms the caregiver journey from desperation to empowerment in remote Indonesia?

The Drum Awards:
Gold - Social Purpose: Healthcare & Pharma

PR Awards APAC:
Gold - Cause Related-Public Awareness
Gold - Public Education

Gerety Awards:
Shortlist - Heath Cut

Sabre Awards APAC:
Cause-Related Marketing
Corporate Social Responsibility
Consumer Products
Healthcare Providers

Client: Lifebouy
Agency: Edelman
CCO: Tim Green
ECD: Sotomayor Omar
Art Directors: Daniel Aung, Hasif Ismail
Copywriter: Shaun Tan
Strategy: Nisha Sivan