Hasif Ismail
Home       About       Resume

Lee Hwa Jewellery

Social campaigns & Photography.  

Producing all social posts inhouse, including photogaphy of the individual jewellery. KVs were done by Lee Hwa and given to us as assets to use to make the digital contents.

Mother’s Day 2019

With all the hype of social media running our lives and everyone glued to their phones 24/7, the algorithm is aware of our every search and interests. Companies and brands now engage and pay influencers to promote/advertise their products, making it a rat race to have a bite on the piece of the pie. Unfortunately, bringing our social media space back to using sexual appeal to garner quick and a massive amount of followers. The more followers you have, more brands will engage you for promoting their  

Summer 2019

The concept of @racheldollll is to mimic the current landscape of the new generation of social influencers using their bodies for likes and engagement to obtain brand deals and sponsorships. "Influencing" is seen as a full time job hence people, especially young and impressionable teenagers aspire to be an influencer for a quick and easy buck.

Valentine’s Day 2019

Becoming an influencer today requires thousands of followers as well as daily engagement so brands will see that you are a reliable and effective way to spread their products and increase sales. From the dawn of time, the fastest way to gain attention and followers is by selling sex appeal. Sex sells, admit it.

Following the short life of Rachel, a plastic wanna-be influencer. Starting out with "thirst-trap" pictures, promoting the lifestyle surrounded by brands. Looking to gain more followers and promotions, she starts to reveal more skin. An unfortunate reality of some of our current influencers.

Client: Lee Hwa Jewellery
Agency: Havas Singapore
Art Lead: Pratama Dharma
Art Director: Hasif Ismail
Copy Writer: Wan Lin Low