Hasif Ismail
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Good Times, Your Way

What if Heineken creates a space that lets Gen Zs make their own Good Times? For Heineken’s 150th anniversary event, we want it to be celebrated though a local top spin idea that’s uniqly Singapoream. We want to create a meaningful good times event, vibe with Gen Zs and keep with the Gen Ys and still keep the iconic and premium vibe of Heineken. From WeWork to WeParty, Heineken gives you the space to enjoy Good Times with your own co-party. 

Heineken x WeWork 

Client: Heineken
Agency: Edelman
ECD: Sotomayor Omar
Art Director: Hasif Ismail
Copywriter: Xavier Tan
Strategy: Nisha Sivanandan