Great Eastern’s Roarie Horror Hotline
Where financial regrets get aired, not burried. Creating a safe space for youths to vent and confront their scariest purchases, replacing shame with empathy, turning buyer’s remorse into a moment of release, reflection, and a little financial clarity.
What if better money habits begin by letting it out?
Client: Great Eastern
Agency: BLKJ Havas
CD: Keshav Bhat
Art Directors: Hasif Ismail, Jace Lim
Copywriter: Marcus Lee