Hasif Ismail
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Empowering the Future of Energy


SP Group aims to be a leading sustainable energy solutions provider in the region. Leveraging their engineering expertise, digital capabilities and track record in Singapore, they are expanding their presence in international markets and collaborating with partners to deliver integrated solutions to their customers.

Digital campaign for SP Group’s corporate propositioning

Key Visuals


Brand Film


Client: SP Group
Agency: Edelman
Art Directors: Sunny Meng, Hasif Ismail
Copywriter: Xavier Tan