An Art Director aspiring to come up with advertising campaigns that’ll make people wish they thought of the idea first. Everyday rummaging through annoying advertising campaigns, harnessing my grievances to create better works.

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An Art Director in Singapore, aspiring to come up with advertising campaigns that’ll make people wish they thought of the idea first. Everyday rummaging through annoying advertising campaigns, harnessing my grievances to create better works.


︎︎︎ Email
︎︎︎ Instagram
︎︎︎ LinkedIn
︎︎︎ Resume

Empowering the Future of Energy


Digital campaign for SP Group’s corporate propositioning.


Client: SP Group
Agency: Edelman
Art Directors: Sunny Meng, Hasif Ismail
Copywriter: Xavier Tan


SP Group aims to be a leading sustainable energy solutions provider in the region. Leveraging their engineering expertise, digital capabilities and track record in Singapore, they are expanding their presence in international markets and collaborating with partners to deliver integrated solutions to their customers.

The brief was to promote SP Group’s initiative which includes EV car charging, Green Energy Tech (GETtm), District cooling and their SP app.

Key Visuals


Key visuals done in house, each with it's own message and visual art direction. Photography for each KVs were outsourced and supervised by us. We wanted to showcase the various services that SP offers, keeping the tone friendly and relatable for the target audiences.



Brand Film
© 2023