Hasif Ismail
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What if Singaporeans get politically serious about fried Chicken? 

(The work that client bought but never produced)

There’s nothing to take more seriously than the Singapore political system - especially when we have the 3rd most effective government in the world. With the Singapore’s Presidential elections happening this year, how can we bring joy to such a serious moment? Vote for your favourite Jollibee Chickenjoy part and stand a chance to win buckets of your part of choice for one weekend.

The Jollibee Chickenjoy Elections










Client: Jollibee
Agency: Edelman
ECD: Sotomayor Omar
Art Directors: Daniel Aung, Hasif Ismail
Copywriter: Shaun Tan
Strategy: Jessa Bartolabac