An Art Director aspiring to come up with advertising campaigns that’ll make people wish they thought of the idea first. Everyday rummaging through annoying advertising campaigns, harnessing my grievances to create better works.

About Me


︎︎︎ Email
︎︎︎ Instagram
︎︎︎ LinkedIn
︎︎︎ Resume


An Art Director in Singapore, aspiring to come up with advertising campaigns that’ll make people wish they thought of the idea first. Everyday rummaging through annoying advertising campaigns, harnessing my grievances to create better works.


︎︎︎ Email
︎︎︎ Instagram
︎︎︎ LinkedIn
︎︎︎ Resume

The Chicken Joy Elections


Client: Jollibee
Agency: Edelman
ECD: Sotomayor Omar
Art Directors: Daniel Aung, Hasif Ismail
Copywriter: Shaun Tan
Strategy: Jessa Bartolabac



A campaign pitch to promote Chickenjoy in Singapore.


The Ask: Spread the joy of Jollibee’s Chickenjoy in Singapore with an influencer led campaign.



Insights:

There’s nothing to take more seriously than the Singapore political system – especially when we have 3rd most effective government in the world.

With Singapore’s Presidential elections coming up this year, how can we bring joy to such a serious moment?


What if... We got Singaporeans to get politically serious about their favourite Jollibee Chickenjoy part?



The Chickenjoy Elections


What is it?
Vote for your favourite Chickenjoy part and stand a chance to win buckets of your part of choice for one weekend.






Meet our potential party leaders!





How will our party leaders amplify?



How will we vote for our party leaders?





Collaterals




Winners
© 2023